Wednesday, May 22, 2013

Sky Brazil #SkyRec (by isobar) [vía: @PatoMonge]

Friday, May 10, 2013

You see, we’ve come to define “social” in unintentional Orwellian double-speak. “Social” has come to mean the exact opposite of what it’s meant for centuries. Instead of actual interaction and communication, we define “social” as once- or twice-removed ego validation through button-clicking.

“Social” is what happens when someone posts personal information—photos, thoughts, announcements, favorite songs, jokes—on the internet and another person comes along and clicks a thumbs up icon or a star or a heart. If someone’s really “social,” they’ll even type a comment or reply.

Kids aren’t leaving social networks. They’re redefining the word “social.” Rather, they’re actually using the word with the intent of its original meaning: making contact with other human beings. Communicating. Back-and-forth, fairly immediate dialogue. Most of it digitally. But most of it with the intent of a conversation where two (or more) people are exchanging information and emotion. Not posting it. Exchanging it. That’s “social.” That’s why they’re increasingly skipping over static, interface-based URLs and apps in order to define “social” as messaging services.

Teens aren’t abandoning “social.” They’re just using the word correctly. — Understandings & Epiphanies — Medium
Thursday, May 9, 2013
The incidence of narcissistic personality disorder is nearly three times as high for people in their 20s as for the generation that’s now 65 or older The Me Generation - TIME

Pixar’s 22 Rules of Storytelling

  1. You admire a character for trying more than for their successes.
  2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
  3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
  4. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
  5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
  6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
  7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
  8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
  9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
  10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
  11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
  12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
  13. Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
  14. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
  15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
  16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
  17. No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
  18. You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
  19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
  20. Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
  21. You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
  22. What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

These rules were originally tweeted by Emma Coats, Pixar’s Story Artist. Number 9 on the list - When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.

(vía: @jp192)

(Source: aerogrammestudio.com)

Tuesday, April 30, 2013
Images that include hashtags get more likes [New Data Shows the Importance of Hashtags on Instagram]

Images that include hashtags get more likes [New Data Shows the Importance of Hashtags on Instagram]

Métricas para El Social Media

“…todas estas métricas deben responder a la función de las redes sociales, una de las principales siendo como generamos participación… engagement con nuestros consumidores…” [Read More]

Monday, April 29, 2013
Regla del 1% - (via [SLIDESHARE] Métricas para El Social Media)
Monday, April 22, 2013
Waze tiene más de 1.9 millones de clientes en Chile.

Creador de Waze: Chile es nuestro mercado más importante en Latinoamérica.

Considerando que 19% de la población tiene un Smartphone, entonces (basado en los datos del Censo 2012) habrían más de 3,160,000 de equipos inteligentes en Chile.

Tuesday, April 9, 2013

Social Storytelling: The Next Wave of Engagement

Social Storytelling: The Next Wave of Engagement from LiveWorld

Digital Thinking on Marketing, Branding and Campaigning

Digital Thinking on Marketing, Branding and Campaigning from Tom De Bruyne

SxSW 2013 Interactive Highlights by Frumatic

SxSW 2013 Interactive Highlights, Frumatic from Frumatic

SXSWi Report 2013

SXSW Report 2013 from finianmurphy